The Search

Posted on May 22, 2007 16:04 by phil

I know I promised to write a review of the Long Tail and all but.. I’m afraid I got distracted and several books later I’m reading “The Search”. Another corker.
It bills itself as “How Google and its rivals rewrote the rules of business and transformed our culture”

Reason enough to read it. Insights aplenty, the book has a pretty high “Ah!” factor, or at least it had me going “Ah! So that’s what happened!”.
If you’re old enough to remember the internet as it was 10 years ago, there are a few bits of nostalgia.. I got misty eyed reading back over the Altavista days. Anyone remember when the address was altavista.digital.com ? In fact anyone remember Digital Equipment Corporation?

The idea that search would dwarf a hardware giant back then was preposterous. DEC thought search was a “neat research project” that it could use to get PR for its hardware business.
10 years really is not a long time.

If you have a business plan and anything to do with your business depends on the “Value” of information, you may want to shorten a few timescales.
For good or for bad, the man behind the curtain at Google is upending a great many business models and the pace of change is *quick*.

There’s two ways you can look at it – with trepidation if you have a lot to lose, or with anticipation. Either way, remember that where there is disruption, there is also opportunity.

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